David, a Sales Manager, Was Surprised When Customers Repeatedly Bought

question 16

Multiple Choice

David, a sales manager, was surprised when customers repeatedly bought more expensive True Sound headphones instead of the less expensive substitutes that his company produces. David told the vice president of sales that True Sound must have a high level of

• A)demographic force.
• B)brand loyalty.
• C)potential competition.
• D)distributor loyalty.

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Definitions:

U.S. Public Health Service

A federal health agency that focuses on public health issues and works to improve and protect the health of the American people.

Founded

Established or initiated, often referring to the creation of an institution, organization, or country.

No Child Left Behind Act

A U.S. Act of Congress that reauthorized the Elementary and Secondary Education Act; it included Title I provisions applying to disadvantaged students.

Federal Government's Role

The responsibilities and powers assigned to the national government as opposed to state or local governments.