Which of These Approaches Could Help a Company Be More

question 9

Multiple Choice

Which of these approaches could help a company be more responsive to its customers?

• A)Focus on the most profitable customers and give them special benefits.
• B)Exploit opportunities by finding large companies who are interested in becoming customers.
• C)Segment the customer base into distinct groups, and figure out how to appeal to each group.
• D)Avoid threats by focusing on customers' enduring tastes and needs.

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Definitions:

Measurement of Reserves

The process of estimating the quantities of economically recoverable resources available in a company’s reserves, important for industries like oil and gas.

Intangibles

Non-physical assets owned by a business, such as patents, trademarks, and goodwill, that have value but cannot be touched or seen.

Drilling Rights

Legal permissions or licenses granted to individuals or companies to explore for and extract minerals, oil, or gas from the land.

Exploration Licenses

Exploration licenses grant the right to explore for natural resources, such as oil, natural gas, or minerals, in a designated area.