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Building customer awareness of the newcomer's product is very costly in the face of which of the following sources of barriers to entry?
Executive Officers
High-ranking executives within a corporation, typically charged with making significant decisions and managing the organization's operations.
Confidential Information
Sensitive information that is not public knowledge and is protected from unauthorized disclosure, often within a business or professional context.
Tipper
An insider who gives inside information to someone.
Tippee
An individual who receives confidential information from an insider.
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