David, a Sales Manager, Was Surprised When Customers Repeatedly Bought

question 16

Multiple Choice

David, a sales manager, was surprised when customers repeatedly bought more expensive True Sound headphones instead of the less expensive substitutes that his company produces. David told the vice president of sales that True Sound must have a high level of

• A)demographic force.
• B)brand loyalty.
• C)potential competition.
• D)distributor loyalty.

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Definitions:

Malonic Ester

A compound characterized by having two ester groups attached to the same carbon, which is notable for its use in malonic ester synthesis, allowing the construction of carboxylic acids.

Major Organic Product

The primary product of a chemical reaction involving organic compounds, typically the one produced in the greatest yield.

Stepwise Mechanism

A reaction mechanism that occurs in multiple discrete stages, with each step having its own transition state and intermediates.

Approximate pKa

An estimate of the pKa value, indicative of the acid dissociation constant of a molecule, reflecting its acidity strength.