A(n)________ Value Is a Personal Conviction About Desired Modes of Conduct

question 70

Multiple Choice

A(n) ________ value is a personal conviction about desired modes of conduct or ways of behaving.

• A)terminal
• B)personal
• C)social
• D)moral
• E)instrumental

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Definitions:

Promotional Tools

Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.

Product Characteristics

The attributes, features, or qualities that define a product and influence consumer decisions.

Purchase Decision Process

The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.