Julio's Primary Competitor Has Come Out with a Product Line

question 25

Multiple Choice

Julio's primary competitor has come out with a product line of espresso machines that make espresso faster without a drop in quality. Based on what you know about maintaining competitiveness through agility, what should Julio do?

• A)outsource the production of heating elements, thereby lowering costs, but slowing the production process
• B)focus on research for a year and eventually produce a new espresso machine better than his competitor's
• C)adapt his production process to create espresso machines similar to his competitor's without delaying production
• D)keep the production process the same and assume that loyal customers will continue to purchase his brand

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