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Most of the rules regulating marketing and selling to consumers can now be found in:
Fixation
In Freud’s theory, a failure to move forward from one stage to another as expected.
Regression
A reversion to immature patterns of behavior.
Collective Unconscious
A term coined by Carl Jung referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.
Levels of Awareness
The different stages or degrees of consciousness in which an individual has varying accessibility to thoughts, feelings, and perceptions.
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