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The doctrine of precedent states that:
Objective and Task
A method in marketing where specific objectives set the foundation for determining the strategies and tasks needed to achieve those marketing goals.
Linear Forecast
A prediction method that assumes a straight-line relationship between variables over time, typically used to estimate future values based on past data.
All-You-Can-Afford
A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.
Percentage of Sales Budgeting
A method for setting a marketing budget based on a fixed percentage of the company's sales.
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