There Is No Reason to Include Marketing Research in Your

question 44

True/False

There is no reason to include marketing research in your marketing plan.

---

Definitions:

Id

A term used in psychoanalytic theory to describe the part of the unconscious mind that contains our basic drives and instincts.

Primary Process

This term refers to the initial, unconscious way the mind operates to fulfill desires and satisfy basic needs through immediate gratification, according to Freudian psychology.

Secondary Process

In psychoanalytic theory, it refers to the rational and conscious thought processes involved in problem-solving and decision-making.

Ego

A component of Sigmund Freud's psychoanalytic theory, representing the rational part of the personality which mediates between the desires of the id, moral demands of the superego, and the realities of the external world.