Psychological Variables Are Relevant to Segmentation

question 7

True/False

Psychological variables are relevant to segmentation.

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Definitions:

North American Cars

Vehicles that are manufactured or assembled by companies based in North America, often referring to cars produced in the United States, Canada, and Mexico.

Origin

A fixed point from which coordinates are measured, often used as a point of reference in mathematics, physics, and geography.

Driver

An individual or factor that has a significant impact on the outcome or behavior of a process or system.

Staff

The group of people employed by a particular organization or engaged in a given project.