Your Company Segments Customers by Gender, Age, Education, and Income

question 89

Multiple Choice

Your company segments customers by gender, age, education, and income.In your marketing plan, you should specify that your company bases its segmentation on __________ factors.

• A) demographic
• B) geographic
• C) psychological
• D) behavioral

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Definitions:

Identification

The process of recognizing or establishing the identity of a person or thing, often through specific marks or documents.

Compensation

Remuneration or payment given for services rendered or to cover the loss or damage that has been suffered.

Caregiver Role Strain

The stress and burden felt by caregivers due to the demands of caring for another person.

Activity Intolerance

A condition where an individual has inadequate physiological or psychological energy to endure or complete required or desired activities.