A Marketing Plan Begins with an Executive Summary, Which Is

question 71

True/False

A marketing plan begins with an executive summary, which is a detailed, lengthy overview of the content of the document that follows.

---

Definitions:

Average Investment

The mean value of investments over a certain period of time, often used to measure the performance of an investment portfolio.

Annual Income

The total amount of money earned in one year from all sources before taxes and other deductions.

Average Rate

A representation of the central or typical value of a set of rates, often calculated to find a mean or median value.

Cash Payback Methods

A technique used to estimate the profitability of an investment by calculating the time needed to recoup the initial investment from the cash flows generated by that investment.