A Marketing Plan Should Never Identify Small Segments as Targets

question 12

True/False

A marketing plan should never identify small segments as targets because it is impossible for them to be profitable enough.

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Definitions:

Amplitude

The magnitude or extent of oscillation in a wave or periodic function.

Air

The invisible gaseous substance surrounding the Earth, a mixture mainly of oxygen and nitrogen.

Sound Wave

Mechanical displacement of molecules caused by changing pressure that possesses the physical properties of frequency, amplitude, and complexity. Also referred to as a compression wave.

Hearing Damage

Impairment or loss of auditory function, potentially resulting from exposure to loud noise, disease, or aging.