Dani and Jacki Are Brainstorming Over Possible Segments They May

question 17

Multiple Choice

Dani and Jacki are brainstorming over possible segments they may want to target with their new smoothie shop in Collegetown, USA.They have a very limited marketing budget, and want to make sure that their money is well spent.One of the questions Dani and Jacki should consider in choosing segments to target is:

• A) Will the segment be profitable enough?
• B) How many other smoothie shops in Collegetown, USA are targeting this segment?
• C) How many consumers drink smoothies?
• D) What do competitors charge for their products?

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Definitions:

Nutrients

Substances that provide nourishment essential for the growth and maintenance of life.

Fixed Virulence

A concept referring to a pathogen's stable level of harm or aggressiveness towards its host, not commonly used as a standardized term in scientific literature (NO real standardized definition).

Evolve

The process in which multiple forms of life are presumed to have originated and diversified from earlier types throughout the history of the planet.

Antibiotics

Substances used to kill or inhibit the growth of bacteria, often used to treat bacterial infections in humans and animals.