Dani and Jacki Are Brainstorming Over Possible Segments They May

question 17

Multiple Choice

Dani and Jacki are brainstorming over possible segments they may want to target with their new smoothie shop in Collegetown, USA.They have a very limited marketing budget, and want to make sure that their money is well spent.One of the questions Dani and Jacki should consider in choosing segments to target is:

• A) Will the segment be profitable enough?
• B) How many other smoothie shops in Collegetown, USA are targeting this segment?
• C) How many consumers drink smoothies?
• D) What do competitors charge for their products?

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Definitions:

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