Segmentation Should Be Based on

question 16

Multiple Choice

Segmentation should be based on

• A) data.
• B) opinions.
• C) laws.
• D) a vote.

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Definitions:

Cognitive Perspective

A psychological approach that focuses on the thinking process and how it influences behavior and emotional responses.

Life Stages

Distinct phases of human development characterized by physical, psychological, and social changes, spanning from birth to death.

Biological Perspective

An approach in psychology and biology that explains behaviors and mental processes through biological factors, such as genetics, neurotransmitters, and the anatomy of the brain.

Mass Media

Diverse media technologies that reach a large audience via mass communication, encompassing news, entertainment, and advertising through outlets like TV, radio, and the Internet.