The Four Classes in the BCG Matrix Are a Star

question 75

True/False

The four classes in the BCG matrix are a star, a dog, a question mark, and a cash cow.All of the classes are essentially equal.

---

Definitions:

Customer Relationships

These are the ongoing relationships a company maintains with its customers with the goal of fostering loyalty and long-term engagement.

Unique Capabilities

Distinctive skills, technologies, or resources that give a company a competitive advantage over others.

Form Utility

The value added to goods through a change in their form or shape.

Customer Value

A customer's assessment of a product or service's value in relation to competing options.