Karen Is Working on Classifying All Her Company's Products in Terms

question 58

Multiple Choice

Karen is working on classifying all her company's products in terms of whether they have strong or weak market share and whether this share is in a slow or growing market.What type of strategic framework is she using?

• A) Ansoff's product-market growth matrix
• B) BCG matrix
• C) General Electric model
• D) Porter strategies

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