Aliya Is the Marketing Manager at JumpyInk

question 30

Multiple Choice

Aliya is the marketing manager at JumpyInk.The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength.Which tool does Aliya use?

• A) Ansoff's product-market growth matrix
• B) BCG matrix
• C) General Electric model
• D) Porter strategies

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Definitions:

Extraction Costs

The expenses associated with the removal of natural resources from the earth, such as mining for minerals or drilling for oil.

Nonrenewable Resource

A natural resource that cannot be replaced once it has been used or is not replenished in a short period of time, such as fossil fuels and minerals.

Removal

The process of moving or eliminating something from a certain place or context.

User Cost

The cost of using a good or service, considering both the expense of use and the opportunity cost of not using an alternative.