A Cluster Analysis Is Used to Identify Segments, and It

question 41

True/False

A cluster analysis is used to identify segments, and it determines exactly which segment(s) to target.

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Definitions:

Monetarists

Economists who believe that the variations in the money supply have major influences on national output in the short run and the price level over longer periods.

Money Supply

The total monetary resources accessible in an economy, including but not limited to cash, coins, and the balances held in checking and savings accounts, at a particular moment.

Reason and Good Sense

The ability to think about things logically and make judgments that are based on reason rather than emotion.

Fashion and Style

Pertains to the prevailing trends in clothing, accessories, and grooming, and how individuals express their identities and preferences through their personal attire and aesthetics.