Gary Wants to Create a Perceptual Map for Positioning Using

question 45

Multiple Choice

Gary wants to create a perceptual map for positioning using the attribute-based approach.He comes to you for advice as to how he should get started on this.What is the first step you would advise Gary to undertake?

• A) Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?
• B) Determine how similar pairs of two attributes are.
• C) Plot the attributes in a two-dimensional space.
• D) Determine the importance of the attributes.

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Definitions:

Employment

The condition of having paid work or the relationship between an employer and an employee.

Tax Laws

Regulations governing the taxation of income, property, goods, services, and estates.

Home Ownership

The state or process of owning a house or an apartment; often seen as a key component of the American Dream.

Migrated

The process by which individuals or groups move from one location to another, often for reasons such as seeking better living conditions or employment opportunities.