On an Attribute-Based Perceptual Map, the Higher the Mean Performance

question 83

Multiple Choice

On an attribute-based perceptual map, the higher the mean performance on an attribute translates to how __________ the attribute will be plotted.

• A) low
• B) high
• C) far to the right
• D) far to the left

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Definitions:

Descriptive Responses

Answers or feedback that provide detailed information or elaboration on a subject.

Respondent Samples

Groups of individuals selected to participate in research or surveys, intended to represent a larger population for the purpose of gathering data.

Data

Quantitative or qualitative values, facts, statistics, or information collected for reference or analysis.

Business Impact

The effect that business operations and decisions have on the market, society, employees, and the economy.