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In the Attribute-Based Approach, the Customer Makes Two Kinds of Ratings

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In the attribute-based approach, the customer makes two kinds of ratings: (1) How does our company rate on a number of attributes? and (2) How important is each of these attributes?


Definitions:

Full-time Work

Employment in which individuals typically work a standard number of hours weekly, often considered to be 35-40 hours.

Emphasized Femininity

A concept referring to socially constructed ideals of female behavior that emphasize compliance, nurturing, and accommodating the interests and desires of men.

Hegemonic Masculinity

A concept used in gender studies to describe the practice that guarantees the dominant social position of men, and the subordinate social position of women.

Intersexed

A term used to describe individuals born with reproductive or sexual anatomy that doesn’t fit typical definitions of male or female.

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