A Cluster Analysis Helps Identify

question 43

Multiple Choice

A cluster analysis helps identify

• A) techniques.
• B) segments.
• C) prices.
• D) competition.

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Definitions:

Mass Coverage

A term generally referring to the extensive reach or exposure of a product, service, or message across a wide audience.

Personal Selling

A direct marketing approach involving face-to-face sales presentations and interactions between salespersons and potential customers.

Advertising

The activity of creating and disseminating messages to promote products, services, or ideas to potential customers.

Institutional Advertising

Involves messages that promote concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government entities.