__________ Are Used to Understand Customer Perceptions of Brands

question 9

Multiple Choice

__________ are used to understand customer perceptions of brands.

• A) Clusters
• B) Ads
• C) Positioning studies
• D) Strategic marketers

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Definitions:

Recording Electrodes

Devices used to detect and record electrical activity in various parts of the body, commonly used in medical and research settings to monitor brain or heart function.

Brain Waves

Brain waves are oscillating electrical voltages in the brain, measurable by EEG, reflecting different states of brain activity and consciousness.

Master Gland

Another term for the pituitary gland, which is responsible for regulating critical bodily functions through the secretion of hormones.

Autonomic Nervous System

The autonomic nervous system is part of the peripheral nervous system that controls involuntary bodily functions, including heart rate, digestion, and respiratory rate.