Rather Than Asking Customers, "What's Important?" MDS Starts by Asking

question 56

Multiple Choice

Rather than asking customers, "What's important?" MDS starts by asking which of the following questions?

• A) "How similar are these two brands?"
• B) "Which brand is better?"
• C) "Are any of these attributes important at all?"
• D) "What makes this brand better than others?"

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Definitions:

Service Revenue

Income earned by providing services as opposed to selling physical goods.

Equipment

Tangible property used in operations, such as machinery and office hardware, which has a useful life longer than one year.

Income Statement

A financial report that shows the revenues, expenses, and profits or losses of a company over a specific period.

Balance Sheet

A financial report detailing a company's financial status at a certain moment, illustrating its assets, liabilities, and shareholders' equity.