Bob at Bob's Furniture Is Looking at a Perceptual Map

question 11

Multiple Choice

Bob at Bob's Furniture is looking at a perceptual map about customers' ideas about his products.The attributes customers care most about are price and comfort.They care less about aesthetics and quality.The attributes in which Bob's products are doing worst are comfort and quality.They are doing best on price and aesthetics.Which attribute should be Bob's priority as he tries to improve?

• A) price
• B) comfort
• C) aesthetics
• D) quality

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Definitions:

Corporate Websites

Digital platforms used by businesses to communicate with their audience, provide information, and offer services or products.

Private Employment Agencies

Organizations that assist job seekers in finding employment and employers in filling vacancies, typically charging a fee for their services.

Social Media

Platforms that enable users to create and share content or participate in social networking.

Online Newsgroups

Internet-based forums where individuals can post messages and discuss specific topics or interests in a public or semi-public forum.