Bob at Bob's Furniture Is Looking at the Results of Some

question 50

Multiple Choice

Bob at Bob's Furniture is looking at the results of some research about customers' ideas about his products.He learns that the attributes customers care most about are price and comfort.They care less about aesthetics and quality.The attributes on which Bob's products are doing worst are comfort and quality.They are doing best on price and aesthetics.What exactly is Bob looking at?

• A) a conjoint analysis
• B) a cluster analysis
• C) a perceptual map based on MDS
• D) a perceptual map that is attribute-based

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