If Marketers Want to Be Listened to by the Top

question 4

True/False

If marketers want to be listened to by the top executives, they need to translate marketing metrics into finance metrics.

---

Definitions:

Meaning

The significance or interpretation of a word, sentence, symbol, or gesture.

Retrieve

The process of accessing and bringing into conscious thought information stored in the memory.

Research Participants

Individuals who take part in scientific studies, contributing data through their responses, behaviors, or biological samples.

Fan Effect

The phenomenon whereby retrieval time to retrieve a particular fact about a concept increases as more facts are known about that concept.