Taco Bell Uses the RFM Matrix to Determine Its Most

question 43

True/False

Taco Bell uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 5, frequency is weighted at a 4, and monetary is valued at a 3.Customer A has a score of R=2, F=9, M=1.Customer A's RFM score is 49.

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Definitions:

Selling Price

The amount of money charged to a customer for a product or service.

Dangerous Fumes

Hazardous gases or vapors that can cause harm or discomfort to individuals when inhaled.

Large Rotating Air Circulator

A device, often referred to as a fan, that moves air around a room or space to provide cooling.

Certified Public Accountant (CPA)

A professional accountant who has met the educational and experience requirements and passed the CPA exam; certified to provide accounting services to the public.