When Creating a Customer Satisfaction Survey, Questions About Demographics Should

question 21

True/False

When creating a customer satisfaction survey, questions about demographics should be located at the beginning of the survey.

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Definitions:

Earnings Surprise

A financial event that occurs when a company's reported quarterly or annual profits are above or below the analysts' expectations.

Securities Markets

Platforms or locations where securities such as stocks and bonds are bought and sold.

Stock Price

The current price at which a share of company stock can be bought or sold in the stock market.

Sustainable Earnings

The portion of a company's profits considered to be repeatable, stable, and able to be maintained over the long term.