Marketers Are Interested in Customers' Perceptions and Conduct Surveys in Order

question 54

Multiple Choice

Marketers are interested in customers' perceptions and conduct surveys in order to understand those perceptions.Although these surveys may result in imperfect measures, the numbers do allow marketers to gauge their performance relative to certain __________, such as past or competitive performance.

• A) ideals
• B) credence
• C) statistics
• D) benchmarks

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Definitions:

Family Resemblance

A concept referring to the way in which members of a family share common characteristics, making them recognizable as part of the same group, but without necessarily having a single common feature.

Passive Sentence

A sentence structure where the subject of the sentence is the recipient of an action rather than the doer.

Function Morphemes

Grammatical units that serve to express grammatical relationships or functions within a language, such as prepositions, articles, and conjunctions.

Propositions

Statements or assertions that express judgments or opinions that can be either true or false.