Customer Lifetime Value Assessments Involve Which Three Types of Components

question 69

Multiple Choice

Customer lifetime value assessments involve which three types of components?

• A) segmentation, targeting, and positioning
• B) numbers about money, time, and financing finesse
• C) targeting, retention, and money
• D) acquisition, retention, and add-on selling

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Definitions:

Spider Web Pricing

Spider Web Pricing is a pricing strategy that adjusts frequently in response to market demands and competitor prices, similar to a spider adjusting its web.

FOB Origin Pricing

A pricing strategy where the buyer takes on responsibility for the goods once they leave the seller’s premises, including paying for shipping and handling.

Mode of Transportation Pricing

The cost structure associated with different modes of transport, factoring in distance, speed, volume, and type of goods.

Vehicle

In marketing, a vehicle refers to the medium or channel used to transmit an advertising message to its intended audience, such as television, radio, or online platforms.