Bic IncHas a New Ad to Attract New Customers

question 2

Multiple Choice

Bic Inc.has a new ad to attract new customers.This ad is categorized as a(n)

• A) retention cost.
• B) discount rate.
• C) average contribution.
• D) acquisition cost.

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Definitions:

Earnings Per Share

A portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of a company's profitability.

Dividends Per Share

This is the amount of dividends paid to shareholders per existing share, illustrating the dividend payout on a per share basis.

Provincial Marginal Tax Rate

The Provincial Marginal Tax Rate is the tax rate that applies to the last dollar earned and varies by province within a country.