Taco Bell Uses the RFM Matrix to Determine Its Most

question 43

True/False

Taco Bell uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 5, frequency is weighted at a 4, and monetary is valued at a 3.Customer A has a score of R=2, F=9, M=1.Customer A's RFM score is 49.

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Definitions:

Automation

The use of technology to perform tasks without human intervention, often leading to increased efficiency and accuracy.

Variable Costs

Expenses that change in proportion to the activity of a business, such as costs for raw materials or production.

Fixed Costs

Costs that remain constant in total regardless of changes in the volume of activity within certain limits of capacity.

Curvilinear

Pertaining to or representing by a curve or curves; often applied in economics and statistics to describe non-linear relationships.