Marketers Are Interested in Customers' Perceptions and Conduct Surveys in Order

question 54

Multiple Choice

Marketers are interested in customers' perceptions and conduct surveys in order to understand those perceptions.Although these surveys may result in imperfect measures, the numbers do allow marketers to gauge their performance relative to certain __________, such as past or competitive performance.

• A) ideals
• B) credence
• C) statistics
• D) benchmarks

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Definitions:

Mid-1920s

A period in the 20th century, specifically the years around 1925, marking significant social, economic, and political changes worldwide.

New Technologies

Recent advancements or innovations in science and engineering that contribute to changes in society, industry, or daily life.

American Culture

The set of customs, traditions, language, laws, art, and lifestyles that characterize the people of the United States.

Social Lives

The collective social activities and interactions, both in-person and online, among individuals within a community or society.