When Can Marketing Become Operational

question 23

Multiple Choice

When can marketing become operational?

• A) when production is tied to marketing
• B) when sales-people go on call
• C) when implementing plans to create CRM databases
• D) when computing CLV

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Definitions:

Intersect

The point at which two or more lines or curves meet or cross each other.

Marginal Rate

Generally refers to the additional or incremental rate applied to an additional unit of some activity, such as the rate of tax applied to the next dollar of income.

Budget Constraint

Represents the limitations on the choices consumers can make, given their income and the prices of goods and services.

Indifference Curve

A curve that shows consumption bundles that give the consumer the same level of satisfaction