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Marketers Talk of Three Kinds of Expectations.What Are They

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Marketers talk of three kinds of expectations.What are they?


Definitions:

Cognitive Psychology

A school of thought that studies how people think, learn, and remember.

Psychological Principles

Fundamental theories or laws that underpin the thoughts, feelings, and actions of individuals, guiding an understanding of psychological processes.

Common Sense

Practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge that is shared by ("common to") nearly all people.

Descartes's Dualism

A philosophical stance proposed by René Descartes that separates the mind and the body as two fundamentally different substances that interact with each other.

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