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Science Tech Inc.is a company that provides lab supplies like scales and beakers.In order to find its most valuable customers, it has implemented a CRM program with RFM.One of its customers is Virginia Tech Labs (VT Labs).Science Tech has decided to weight recency with a 4, frequency with a 2, and monetary with a 7.VT Labs scored a 9 on recency, a 3 on frequency, and an 8 on monetary.What is VT Labs' RFM score?
Psychology
The scientific study of the human mind and its functions, especially those affecting behavior in a given context.
Lifestyles
The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.
VALS Profiles
A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.
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