Which of the Following Is a Classic Measure of the Size

question 8

Multiple Choice

Which of the following is a classic measure of the size of the audience that has been exposed to some brand information and who might therefore have some familiarity with the brand?

• A) frequency
• B) recall
• C) recognition
• D) reach

---

Definitions:

Controversial Testing Procedure

A testing method that has sparked debate or disagreement regarding its ethics, reliability, validity, or interpretative value.

Reliable

Capable of being trusted or depended upon; consistently good in quality or performance.

Self-Reporting Instruments

Tools or questionnaires used for gathering data where participants report their own feelings, behaviors, or attitudes.

Communicable Diseases

Diseases that can be transmitted from one person to another, either directly through contact or indirectly through vectors.