WOM in Customer Networks Is Very Rewarding to Firms Because

question 83

True/False

WOM in customer networks is very rewarding to firms because they are usually bringing in new acquisitions.

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Definitions:

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.