In the Pre-Purchase: Brand Consideration Phase, Marketers Want to Offer

question 73

True/False

In the pre-purchase: brand consideration phase, marketers want to offer more information and more persuasion than the pre-purchase: awareness phase.

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Definitions:

Congruence

In psychology, congruence refers to the alignment or agreement between an individual's ideal self and actual self.

Egotism

An excessive and exaggerated sense of self-importance and lack of consideration for others’ feelings.

Incongruence

A psychological state in which there is a mismatch or conflict between one's perceived self and the actual experience, leading to discomfort or tension.

Self-Efficacy

The belief in one's ability to successfully accomplish tasks and control one's own environment.