Marketers Try to Determine ROI or ROMI, Which Is Basically

question 24

True/False

Marketers try to determine ROI or ROMI, which is basically a breakeven for an advertising expenditure.

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Definitions:

Inventory

The total amount of goods and materials held in stock by a business, warehouse, or store.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically comprised of the 4Ps: Product, Price, Place, and Promotion.

Easiest

Pertaining to the use or role of something being the most straightforward, requiring the least effort, difficulty, or complexity.

Promotion

Activities designed to increase the awareness, sales, and market share of a product or service.