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Advertising agencies are responsible for message integration across media.
Ethical Reasoning
The process of evaluating what is morally right or wrong in a given situation, often guiding decision-making and behavior.
Organizational Culture
The set of shared values, beliefs, standards, and practices that characterizes an organization and guides its employees' behaviors.
Shared Beliefs
Common values or perceptions held by members of a group, team, or organization that influence their behaviors and decision-making.
Behaviour Guide
A framework or set of instructions aimed at shaping or modifying human actions.
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