A Computer Company Uses a Humorous TV Ad to Promote

question 88

True/False

A computer company uses a humorous TV ad to promote its new computer and an informative direct mail ad to show all the features of its new computer.This is an example of IMC.

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Definitions:

Legal

Pertaining to the system of rules and guidelines that govern behavior and practices within a society.

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer; also known as a secondary reinforcer.

Primary Reinforcer

An innately reinforcing stimulus like food or drink, which does not require learning to become pleasurable or satisfying.

Negative Reinforcer

An aversive stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.