__________ Is the Average Number of Times a Target Audience

question 50

Multiple Choice

__________ is the average number of times a target audience saw an ad within some set duration.

• A) Reach
• B) Frequency
• C) GRP
• D) Marketing

Comprehend the significance of costs, including cost of goods sold (COGS) and operating expenses, in the profitability of a company.

Acknowledge the role of intermediaries and different intermediation revenue models.

Learn the concept and examples of freemium and loss-leader pricing as customer attraction strategies.

Identify the differences between a business model and a revenue model.

---

Definitions:

Defensive Strategy

Business tactics aimed at protecting the company's market share, revenue, and profits from competitors or changing market conditions.

Minimalist Strategy

An approach focusing on minimum necessary actions or resources required to achieve desired outcomes, emphasizing simplicity and efficiency.

Corporate Social Responsibility

The principle that companies should contribute positively to society by taking responsibility for the impact of their activities on customers, employees, communities, and the environment.

Social Demands

Social demands refer to the expectations and norms imposed by society on individuals, influencing their behavior and social interactions.