The Goal of IMC Is to Integrate a Brand Message

question 44

Multiple Choice

The goal of IMC is to integrate a brand message across

• A) any media.
• B) TV.
• C) sales.
• D) all traditional advertising outlets.

---

Definitions:

Voting Stock

Shares that give the shareholder the right to vote on matters of corporate policy and the election of the board of directors.

Common Stock

Shares representing ownership in a corporation, entitling the shareholder to a portion of the corporation's profits and a vote in shareholder meetings.

Preferred Stock

Preferred stock is a class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, typically coming with dividend priority.

Entitles

Grants or gives a right or a claim to something, often used in legal and financial contexts.