Gross Rating Points Is a Simple Function of Reach and Frequency

question 85

True/False

Gross rating points is a simple function of reach and frequency, i.e., GRP = Reach × Frequency.

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Definitions:

Native American Rights Fund

A legal organization established in 1970 to defend and advance the rights of Native American tribes, communities, and individuals.

Tribal Ownership

The collective ownership of land, resources, or entities by indigenous tribes or groups, often governed by tribal laws and customs.

National Congress

A formal gathering or assembly at the national level, typically of representatives or delegates, involved in discussing and making decisions on matters of national importance.

Henry Kissinger

A German-born American diplomat and political scientist who served as National Security Advisor and later Secretary of State under Presidents Nixon and Ford, known for his role in shaping U.S. foreign policy, particularly in relation to Vietnam and the Soviet Union.