In a Push-Based System of Distribution, Which Relies on Selling

question 30

Multiple Choice

In a push-based system of distribution, which relies on selling to customers through a sales force and retail partners, managers direct their promotional efforts more towards

• A) channel members.
• B) final users.
• C) promotions.
• D) coupons.

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Definitions:

Participation Rate

The percentage of eligible individuals or entities that take part in a particular program or activity.

Wholesale Trade

The business of selling goods in large quantities at lower prices to retailers or other businesses, rather than selling to consumers directly.

Transportation

The system or means by which people or goods are moved from one place to another, which can include vehicles, infrastructure, and operations.

Human Resource Strategies

Plans and actions undertaken by a company's human resource department to achieve specific organizational goals related to employee management and development.