Oil Solutions, Inc

question 42

Multiple Choice

Oil Solutions, Inc.is a Texas-based oil company.One of its tanker ships was delivering oil from an off-shore drilling station to a refinery.The ship was in need of repairs and leaked a large quantity of oil into clear, blue ocean waters.The director of public relations for Oil Solutions, Inc.tried to smooth over this embarrassing accident.In this example, PR was used in a

• A) proactive mode.
• B) recovery mode.
• C) spin mode.
• D) responsive mode.

---

Definitions:

Leather Purses

Handbags made from the hide of animals, treated and fashioned into various styles and sizes.

Closest Competition

Refers to the competitors within the same industry that offer the most similar products or services to a company's offerings.

Top-Of-The-Line

Describes products, services, or goods of the highest quality available within a specific category or market segment.

Price Elasticity of Demand

A measure of how sensitive the quantity demanded of a good is to a change in its price.