If a Celebrity Behaves Badly, the Brand He or She

question 61

True/False

If a celebrity behaves badly, the brand he or she has been endorsing could be affected by the celebrity's new, bad associations.

---

Definitions:

Null Hypothesis

A hypothesis that there is no significant difference or effect, serving as the default assumption that is tested against.

Error Hypothesis

A statement positing the existence of a difference or effect, used in the context of hypothesis testing to denote a hypothesis that is tested for being in error relative to the null.

Larger Population

Refers to a bigger group or category of individuals from which samples can be drawn for statistical analysis.

Smaller Sample

A subset of a population that contains fewer observations, which may affect the reliability of statistical conclusions.